Clay
AI-powered go-to-market platform that automates data enrichment and personalized outreach at scale.
- Founded
- 2017
- Headquarters
- New York, NY
- Employees
- 1,001-5,000
- Latest Round
- Series C
- Est. Valuation
- ~$3,100M
Investment Thesis
Clay is an AI-powered GTM (go-to-market) platform that transforms how sales and marketing teams find, enrich, and engage prospects. The platform integrates with over 150 data sources and uses AI agents to research thousands of prospects, personalize outreach at scale, and identify revenue opportunities that would be impossible to find manually.
Founded in 2017 by Kareem Amin and Nicolae Rusan, Clay has grown explosively with revenue on track to more than triple year over year. The company counts over 10,000 customers including OpenAI, Anthropic, Cursor, Canva, Intercom, and Rippling. Clay pioneered the concept of 'GTM Engineering,' a new category combining data enrichment, AI research, and automated workflows.
Go-to-market teams stitch together dozens of data providers, enrichment tools, and outreach platforms with brittle integrations, spending more time on data plumbing than actually selling.
Clay is a creative canvas for GTM that connects 100+ data sources into a single workspace where teams can build automated, AI-powered workflows for lead enrichment, scoring, and personalized outreach — replacing the entire GTM data stack.
Reached $50M+ ARR growing 4-5x year-over-year with a passionate community of GTM operators; named to Forbes Cloud 100 and valued at over $1B with Sequoia, Meritech, and Coatue backing.
AI makes it possible to chain together data enrichment, research, and personalized copywriting in real time, and the explosion of available data sources means the orchestration layer (not the data itself) is the new competitive moat.